The Pletzer Story

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A family business with strong roots in the Alps

Das Aparthotel Hopfgarten in Tyrol is part of the Pletzer Group, a family business with strong roots in the Alps. The story goes like this: From a young age, distinguished business man Anton Pletzer – who grew up in the Melk Alm on the world-famous Hahnenkamm in Kitzbühel – was fascinated by the mountains, tourism and winter sport.

As a huge, promising talent at Kitzbühel Ski Club, Anton, who was 19 years old at time, opted for a different path: He set up his first company – an installation company – and thereby laid the foundation stone for today's Pletzer Group. His love of the Alpine region and passion for tourism remains unbroken to this day.

Since 1972 Anton Pletzer has been chairman of the Hopfgarten tourism association and for more than four decades, he has been shareholder and managing director of Bergbahn Hohe Salve. It was only a matter of time that he would enter the hotel sector. Hence in 2001 he acquired the Familotel Hopfgarten Tyrol.

The Pletzer Story

1964  Foundation of the company PLETZER Installationen in Hopfgarten
1966  Acquisition of the company Stahlbau Hopfgarten – now known as APL Apparatebau
1996  Establishment of the shopping centre SÜDPARK in Kärnten
1997  Takeover of Wärmepumpen- und Solartechnik IDM Matrei
2000  Takeover of the management of Bergbahnen Hohe Salve
2008  Conversion and extension of the HOPFGARTEN FAMILOTEL Tyrol up to 180 beds
2009  Completion of SEEPARK WÖRTHERSEE RESORTS in Klagenfurt
2014  Centralisation of administration and foundation as PLETZER GRUPPE
2015  Acquisition and renovation of traditional hotel SCHICK in Walchsee
2016  PLETZER GRUPPE exceeds the110 million Euro turnover limit
2016  Opening of the HOHE SALVE SPORTRESORT in Hopfgarten (18 million Euro investment)
2017  Opening of the 1st company kindergarten HÜPFGARTEN in Hopfgarten
2017  Opening of DAS WALCHSEE Sportresort am Walchsee (formerly Hotel Schick)
2018  Takeover of Bergbahnen BUCHENSTEINWAND and the JAKOBSKREUZ
2020  opening of BAYRISCHZELL FAMILOTELS OBERBAYERN with 69 rooms


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Holidays re-imagined: Re-opening from 12th December 2025

From 12th December 2025 we will be welcoming you in a new way: Our all-inclusive family hotel is now a cosy Aparthotel – with more space, more flexibility and a holiday that is as individual as you are. Das Hopfgarten Aparthotel brings together the independence provided by an apartment and the comfortable elements of a hotel – perfect for anyone who appreciates freedom and comfort in equal measure.

Upon opening, exclusive offers are waiting for you:

  • Pre-opening deal:20% discount on all stays between 12th and 26th December 2025
  • SuperSkiWeeks:15% discount on all SkiWelt ski passes valid from 3 days and over, between 12th and 19th December 2025

Look forward to a new concept, attention to details and beneficial well-being moments.
We can hardly wait to welcome you back to see us again soon!

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